Discovering a new way to real estate

Exiting corporate real estate

After managing a major real estate firm, founder Ann Black discovered that the corporate model of doing real estate was the wrong fit for her agents and her clients.

Developing a new culture

In 1990, Ann established 1st Choice Better Homes & Land, introducing a real estate culture that treats customers like family. Her personalized approach, an alternative to typical real estate, changed how clients discover the perfect fit.

The RightFitRE legacy

Ann's agents have taken up the Right FitRE mantle and continue to serve clients quality over quantity.

Your agent should be working towards the Right Fit for you.

A Right Fit requires transparency, deeper market insights, and focused concierge services that are only possible with the personal attention of a proven agent.

For your best listing or purchase, find an agent that has:

Proven Expertise

Automated tools can never deliver the years of experience and knowledge that a proven agent brings. Don't settle for something less.

Transparent Insights

Your agent should deliver information that surpasses the bare minimum state requirements for a better insight into the opportunity.

Concierge Approach

You should never be just another transaction, but should expect a laser focus on your needs and goals, and the best opportunities in the market.

Happy Clients



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We were completely delighted with the service we got from our agent. From screening applicants to dealing with our established tenants, we always felt confident that our interests and the tenants' were competently handled in a friendly, responsible, and responsive manner. We were so pleased that we referred some friends to 1st Choice to manage several properties they owned, encompassing multiple apartments. They were equally happy.

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Dr. Jay Brock

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I have had the opportunity to work with 1st Choice BH&L many times. I have utilized 1st Choice to buy and sell several homes over the years. I now utilize them as my property management team. It is so nice to have 100% confidence that your agent and broker have your best interest at the center of every interaction! They ARE PROS. I can honestly say these agents are my 1st Choice!

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Kim Nelson

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1st Choice BHL sets high standards for client service. The agents are truly interested in the welfare of their clients and work to find the best property at the best price for their buyers. 1st Choice BHL places integrity, clients and their families, and agents' education and welfare first.

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Shirley Sorrentino

Discover Your RightFitRE

If you are ready for more than just an automated search, discover the benefits of experience, transparency and values.